In between A/B testing, customizing focused advertisements and formatting for various digital platforms, some design teams are tasked with campaigns that embody 1000’s of photos, movies and different visible content material. Based in Bangalore, Rocketium automates a lot of the method, permitting teams to scale-up campaigns whereas lowering their workload. The firm introduced it has raised $3.2 million led by Emergent Ventures to launch within the United States and increase in different markets.
Rocketium’s shoppers embody Urban Company, CasaOne, BigBasket, remedy.match and Meesho. It says visuals made on its platform are seen by 100 million finish customers. Its newest funding brings Rocketium’s complete raised thus far to $4.2 million, together with a $1 million seed spherical from Blume Ventures and 1Crowd.
Rocketium’s platform is at the moment invite-only and it plans to open self-service utilization and purchases in 2022, together with extra integrations with e-commerce and promoting platforms (its present integrations embody Salesforce, Mailchimp, YouTube, Vimeo, Wistia and Hubspot).
To use Rocketium, design teams create a core set of templates in Photoshop or After Effects and import them to the platform. Then Rocketium customizes advertisements for various eventualities. For instance, if a retailer is operating a focused marketing campaign with free transport in sure areas, they enter that info right into a spreadsheet and Rocketium routinely updates the textual content within the templates. Then advertisements and movies are formatted for various platforms, like banners for online advertising or sq. format for Instagram.
One of Rocketium’s shoppers, health app remedy.match, makes use of it to run about 5 to six campaigns every month for various membership plans. The platform permits remedy.match to cut back the manufacturing time for visible content material and personalize campaigns based mostly on customers’ pursuits, demographics and places.
Rocketium additionally contains instruments for A/B testing, advert focusing on and information analytics.
Other firms that help marketing teams create visible promoting campaigns embody Canva, InVideo and Lumen5. Co-founder and chief govt officer Satej Sirur informed TechCrunch that Rocketium was designed particularly for shoppers that want to create lots of or 1000’s of advertisements, video and different creative content material a month, and can be utilized to create up to 10,000 visuals at a time.
While Canva, InVideo and Lumen5 present templates, Rocketium is extra centered on customers who need to import their very own designs from PhotoShop and After Effects.
In a press release, Emergent Ventures founder and associate Ankur Jain stated, “From high-volume content material manufacturing to data-driven marketing campaign optimization, Rocketium is difficult conventional organizational silos to ship a product that’s actually beloved and relied on by efficiency entrepreneurs and designers alike.”