The six-week version, ‘Bigg Boss OTT’ is not going to be obtainable on TV and can later transition into the common TV model of the favored actuality present.
“It’s fairly an outstanding step,” stated Gourav Rakshit, COO, Viacom18 Digital Ventures. “Everyone is speaking in regards to the progress of digital, however to present this sort of braveness and placing the biggest property on TV on digital solely is one thing nobody has achieved thus far. We are placing our cash the place our mouth is.”
‘Bigg Boss OTT’ will premiere on August eighth with entry, engagement, and interactivity empowering viewers to immerse themselves within the journey of contestants within the Bigg Boss home.
In addition to the one-hour episode on Voot, viewers will get an opportunity to watch unique cuts, around the clock content material drops and a completely interactive 24×7 reside feed from the home.
After the completion of the digital unique, the present will transfer seamlessly into Colors with the launch of season15 of ‘Bigg Boss’.
Rakshit stated that whereas the reside stream will probably be for paid subscribers solely, there will probably be sufficient free content material too. “Voot is a freemium platform in true sense and all our customers, free or paid, can have some entry. We predict a 2X leap in advert revenues over final 12 months on OTT,” he stated.
‘Bigg Boss’ is the second biggest property on Indian tv after the Indian Premier League (IPL). Produced by Endemol, the format actuality present has additionally seen varied regional avatars in India.
The digital unique format can even permit followers to have interaction with the contributors or home mates in a brand new manner. They may also be part of the present’s progress, by voting for a specific set of duties.