Spotify has launched its Sound Up initiative in India to assist the nation’s rising audio neighborhood.
Sound Up is a worldwide programme created to establish under-represented communities and allows individuals to hone their podcast expertise by means of coaching, mentoring workshops, and full-program help supplied by the audio streaming platform.
In India, Spotify will focus on women as an under-represented neighborhood aiming to convey extra feminine expertise into India’s thriving audio ecosystem. The software course of is open now.
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Applying for Sound Up is free and this system is open to residents of India who establish as women and are above the age of 18.
“Anyone who’s an aspiring podcaster with an incredible concept is welcome, and if chosen, can have the chance to study from consultants in the sector on preliminary ideation, storytelling, and interviewing, in addition to modifying and producing podcasts,” Spotify mentioned in an official launch.
Interested candidates can apply on-line till July 26, 2021, at 11:59 PM IST. From thereon, 10 finalists might be chosen to attend this system later this yr.
The program will happen in two phases. It will start with 4 weeks of digital Sound Up classes consisting of scheduled stay programs, recorded classes, one-on-one conferences with the Spotify group and facilitators, and light-weight homework assignments. Eight weeks after the completion of digital lessons, individuals will submit a remaining trailer and pitch proposal for the chance to be chosen to attend the next Sound Up classes in 2022.
“Since its launch in 2018, Sound Up has efficiently supported the voices of under-represented communities with an intention to sort out inequity. The program seeks to establish alternatives for brand spanking new expertise, and we’re keen to search out and characterize distinctive feminine storytellers from India. Ultimately, we wish to create a cascading impact the place, as we help extra women, they in flip act as function fashions and empower different women in their community to dial up the feminine voice in the audio business,” mentioned Natalie Tulloch – Global Lead-Sound Up at Spotify.
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“And to make sure everybody has equal entry to assets and know-how, Spotify will present computer systems, web entry, and podcast recording gear to the Sound Up individuals,” she added.
The facilitators for Sound Up in India embrace radio presenter, journalist, podcast producer, and audio content material & manufacturing guide Mae Mariyam Thomas and author, producer, and unique content material creator Riya Mukherjee.
Globally, in 2021, this system is rising from six to 14 international locations, enabling Spotify to help an extra over 140 rising creators this yr. In the previous, Sound Up has been supplied to women and non-binary individuals of color in the US, UK, Ireland, and Sweden; younger individuals of color from the Periferias in Brazil; and members of the LGBTIQA+ neighborhood in Germany.