IAMAI mentioned that the GRB will deal with content material grievances pertaining to any of the DPCGC member’s video streaming providers.
It will operate as an unbiased physique and act because the second-tier throughout the three-tier grievance redressal mechanism as envisioned by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
Under Justice Sikri’s management, the GRB will purpose to present unbiased adjudication on content material grievances escalated to it. The members of the GRB embody outstanding personalities from the media and leisure business, on-line curated content material suppliers, consultants from varied fields – – together with baby rights, girls rights, and media legal guidelines.
These embody National award-winning actress Suhasini Maniratnam; Indian movie producer and companion at Emmay Entertainment and Motion Pictures Madhu Bhojwani; senior advocate at Supreme Court Gopal Jain; and eminent civil society consultant Dr Ranjana Kumari, who at the moment serves because the director of the Centre for Social Research and because the chairperson of Women Power Connect.
The two members from the net curated content material suppliers are – Amit Grover, senior company counsel, Amazon India, and Priyanka Chaudhari, Director-legal, Netflix India.
Last month, IAMAI had introduced the formation of DPCGC, after the broadcasters’ physique Indian Broadcasting Foundation (IBF) tried to create a self-regulatory physique for the OTT gamers, related to Broadcasting Content Complaints Council (BCCC).
While broadcasters-owned OTT gamers, Disney+Hotstar, ZEE5, Sony LIV and VOOT joined IBF, 14 OTT gamers determined to stay with IAMAI.
IBF has already named former Supreme Court justice Vikramjit Sen as chairman of its self-regulatory physique – Digital Media Content Regulatory Council (DMCRC). Justice Sen has been previous chairman of BCCC.
DMCRC’s members embody film-makers Nikkhil Advani, Ashwiny Iyer Tiwari and Tigmanshu Dhulia; Banijay Asia founder and CEO Deepak Dhar, Sony Pictures Networks India normal counsel Ashok Nambisan and Star & Disney India chief regional counsel Mihir Rale.
ET first reported that IBF has additionally handed a decision to change its identify to Indian Broadcasting and Digital Foundation (IBDF) to convey digital gamers underneath its ambit.
Meanwhile, IAMAI mentioned that the DPCGC will empower shoppers to make knowledgeable viewing selections and promote inventive excellence, that are keys to the long-term success of the Indian leisure business.
The appointment of GRB members is an important step in the direction of establishing an unbiased grievance redressal mechanism in alignment with IT Rules 2021. The GRB will oversee and make sure the alignment and adherence to the Code of Ethics by the DPCG Council members, present steering to member entities on the Code of Ethics, and deal with grievances that haven’t been resolved by the writer throughout the stipulated interval.
The DPCGC at the moment has 14 publishers of on-line curated content material as members, which embody Amazon Prime Video, Alt Balaji, Apple, BookMyShow Stream,
Now, Firework TV, Hoichoi, Hungama, Lionsgate Play, MX Player, Netflix, Reeldrama, Shemaroo and Ullu.