Covid-19 has modified the best way individuals reside, work and socialise and after a yr of lockdowns, 98 per cent of shoppers (these surveyed) in India have made at the least one everlasting change to their life-style for the reason that outbreak of the pandemic, a brand new Accenture survey mentioned on Tuesday. While 87 p.c of respondents in India mentioned they need to work from a “third house” — a location apart from their house or office (highlighting a possible alternative to develop income for the hospitality and retail industries), 57 p.c of respondents haven’t any enterprise journey plans post-pandemic or they intend to lower it by half.
“Online purchases for merchandise by rare e-commerce customers in India have elevated by 667 per cent,a¿ the findings confirmed. The findings of the worldwide shopper survey, which coated greater than 9,650 individuals in 19 international locations together with greater than 500 in India, counsel that the pandemic is about to set off a brand new wave of innovation as retailers, shopper items corporations shift from response to reinvention.
“As corporations shift from response to reinvention, they want to harness digital’s full potential throughout the worth chain at pace and scale,a¿ mentioned Anurag Gupta, managing director and lead, Strategy and Consulting, Accenture in India.
Many consumer-facing corporations have re-platformed their companies within the cloud, addressed price pressures, and continued to construct resilience and safety, placing the infrastructure in place to allow innovation and place them for future success.
“Adoption of digital applied sciences reminiscent of cloud, synthetic intelligence, superior analytics, mixed with a well-defined function, may help corporations to not solely attain out to shoppers in revolutionary methods but additionally adapt quicker to the evolving market calls for,a¿ mentioned Manish Gupta, managing director and lead for Products follow, Accenture in India.
Not solely do individuals suppose a few of their work habits and journey plans have seemingly completely modified, however many additionally suppose their buying habits have developed for the lengthy haul.
The newest analysis helps earlier findings that the dramatic rise in e-commerce is probably going to stay or speed up additional, the report confirmed.a