Global really wi-fi (TWS) earbuds market will develop 33 % year-on-year in 2021 and attain 310 million items, in accordance to market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated sooner than anticipated due to the financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. However, corporations together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this yr. The pattern of working and finding out from house owing to the COVID-19 pandemic can be doubtless to play an important function in the phase’s development in 2021.
Counterpoint in its Global Hearables (TWS) (*33*) Forecast, 2021-2023 report, has predicted a substantial development in the worldwide TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million items of its AirPods, although it would lose its share by 4 % from 2020, in accordance to the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 % market share, respectively.
The market of TWS earbuds will make aggressive strikes in the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.
“Most anticipated is a brand new launch from Apple, its first in two years. We count on it to be one of many largest drivers of TWS market development from This autumn 2021 to the following yr,” stated Liz Lee, a senior analysis analyst at Counterpoint.
Although Apple is anticipated to proceed its management, the analysis agency predicts that there will probably be excessive development of the low- to mid-end phase, which can proceed via the yr. The pattern will, nevertheless, regularly shift to the mid- to high-price phase in the long run, Lee stated.
“Most premium manufacturers will add superior options and varied features to their new fashions and create excessive worth addition in the long run. Meanwhile, low- to mid-priced manufacturers will additional improve worth competitiveness to compete for market share,” she added.
In 2020, Counterpoint famous that the market of TWS earbuds grew 78 % year-on-year and barely exceeded the preliminary annual estimate for the yr to attain 233 million items. However, low- and mid-price phase merchandise have been stated to be the expansion drivers in 2020.