The Council had suspended its weekly ratings on news channel viewership after the money for TRP controversy. The ratings are in any other case stated to be probably the most vital inputs utilized by manufacturers to put adverts with TV networks.
The progress in ad volumes on news channels got here at 25 per cent, and was adopted by 23 per cent leap in ad volumes for film channels and 21 per cent leap in the overall leisure channels style, information shared by BARC stated.
The progress of ad volumes on TV noticed in January-March 2021 is broad-based, with advertisers throughout the spectrum accounting for the upper ranges, the company stated.
The top-10 advertisers and the following 40 registered a wholesome progress at 37 per cent and 31 per cent, respectively, it added.
The e-commerce sector continued to indicate a wholesome progress of 13 per cent in the reporting quarter, in contrast with the identical interval in 2020, it stated.
Within e-commerce, training (3x progress), pharma/healthcare (7x Growth) and banking, monetary companies and insurance coverage (55 per cent progress) proceed to propel progress, it stated.
Over 50 per cent of the general ad volumes have been pushed by the top-20 advertisers through the reporting quarter, it stated.
The company stated festivals and particular occasions like Makar Sankranti and Republic Day in January garnered the highest-ever ad volumes since 2018, in response to the assertion.