Over the final yr, the pandemic has led folks to spend most of their time indoors as they keep social distance. As India now reels underneath an alarming second wave, many components of the nation have tightened stay-at-home protocols — making shoppers go for actions that scale back their have to step out — a key pastime being ‘studying’.
According to homegrown e-commerce platform Flipkart, the Books class has witnessed a progress of 1.5 occasions in the quantity of items bought in the first quarter of 2021, in comparison with the identical interval final yr.
“With folks discovering consolation in books, it is curious to see how studying habits and style preferences can change throughout unprecedented occasions. We delight ourselves in being near shoppers, whereas deeply understanding their wants and expectations throughout the nation and work constantly in the direction of offering them with the finest choice, by way of our sellers. In the case of books, general, two-third of the demand for books on the platform got here from tier-2 and tier-3 cities in the previous quarter, the place we witnessed rising searches from cities resembling Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur and Bhubaneswar,” Nishant Gupta, Head — Beauty, General Merchandise, Home and Furniture, Flipkart informed IANSlife.
With aggressive exams round the nook coupled with time in hand, persons are upskilling, resulting in a rising demand for tutorial books, reference books, normal data books and English books resembling Word Power Made Easy and Oxford Student Atlas. Owing to kids spending their time at house, exercise books, image and colouring books have additionally seen a transparent spike.
The yr 2020 led to a paradigm shift in everybody’s lives — folks started pondering, consuming, residing and studying in another way.
Books that take care of weight reduction, diets and different ‘the right way to’ books noticed nice demand. Self-help and soul-searching books boomed greater than typical, as folks turned to books as a approach of understanding their previous and new lives, making books resembling ‘Ikigai’, ‘Think Like a Monk’, ‘Death’, ‘Power of Subconscious Mind’, ‘Attitude is Everything’, ‘Life’s Amazing Secre’t characteristic in the Top 100 books bought on Flipkart. Additionally, books by celeb writers resembling Sonu Sood, Tahira Kashyap and Priyanka Chopra made it to the bestseller listing on the platform, learnt IANS.
In order to encourage e-book readers additional, Flipkart has additionally launched their digital property for its books class — Flipkart #NowReading on Instagram, which hosts digital launches of new books, discussions with bestselling authors, opinions and ideas. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap and Chetan Bhagat, amongst others.