The channel will probably be out there on DD Free Dish beginning as we speak.
A pacesetter in Maharashtra market, ZEE already operates 4 Marathi channels, Zee Marathi (normal leisure), Zee Yuva (youth leisure), Zee Talkies (movie) and just lately launched Zee Vajwa (music). However, Zee Chitramandir would be the first FTA providing for the area.
“ZEE’s Marathi portfolio options sturdy content material manufacturers which have turn out to be part of our client’s everyday life,” mentioned Amit Shah, Cluster Head – North, West & Premium Channels, ZEE. “The launch of Zee Chitramandir will additional improve our providing to the Marathi audiences. With the biggest and richest movie catalogue within the class, Zee Chitramandir will entertain audiences with the most effective of by no means seen earlier than movie titles providing high quality leisure to the audiences of their native language.”
The channel boasts of a wealthy library of over 600 widespread movie titles.
The firm sees an enormous untapped potential within the Marathi FTA area, which presently has solely three movie channels, whereas one in each three rural households within the area have a Free Dish connection.
“With the agricultural financial system rising, earnings ranges throughout strata are enhancing thereby resulting in excessive consumption within the FTA markets. This is additional attracting advertisers, who need to seize the potential in these markets,” mentioned Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEE.
He added that ZEE’s dominance within the regional markets has been a significant progress driver of regional viewership and income.