Prime Minister Narendra Modi on Monday launched ‘Jal Shakti Abhiyan: Catch the Rain’ marketing campaign for conserving water and confused that each penny of MGNREGA funds be spent on rain water conservation until the monsoon arrives.
Addressing an occasion at the digital launch of the marketing campaign on the World Water Day, Modi mentioned it’s a matter of concern that majority of rain water in India will get wasted. He mentioned the extra the rain water is conserved, the much less will be the dependence on groundwater.
The prime minister urged that each penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rain water conservation until the monsoon arrives. The occasion was additionally attended by quite a lot of panches and sarpanches from throughout the nation. Participating via digital mode, a few of them additionally shared their experiences in direction of water conservation.
The prime minister mentioned India’s self-sufficiency depends on its water assets and water connectivity, and its fast-paced growth is just not potential with out efficient water conservation.
He additionally urged the folks to make use of water judiciously.
The ‘Catch the Rain’ marketing campaign will be undertaken throughout the nation, in each rural and concrete areas. It will be carried out from March 22 to November 30 – the pre-monsoon and monsoon interval in the nation.
The marketing campaign goals to take water conservation at grass-root stage via folks’s participation. It is meant to nudge all stakeholders to create rainwater harvesting constructions appropriate to the weather conditions and subsoil strata, to make sure correct storage of rainwater.