Originally deliberate to kick begin final 12 months, the inaugural version of the league acquired postponed due the Covid-19 pandemic, however promoters at the moment are beginning the league this 12 months.
The league is promoted by Dabur Group chairman Amit Burman, in his private capability. He has acquired long-term industrial rights from the Kho Kho Federation of India (KKFI).
As a part of the deal, SPN will air the league throughout its community of sports activities channels in addition to devoted OTT platform SonyLIV.
“Ultimate Kho Kho will carry again the oldest sport packaged in a contemporary avatar coupled with a brand new format and a stunning tv product that has the potential to not solely revolutionise the game but additionally create a singular expertise for the viewers—one thing that nobody has ever witnessed earlier than,” Burman stated.
The conventional Indian sport of Kho Kho enjoys recognition throughout India owing to its simple to play rule and high-speed format.
“At Sony Pictures Networks, our focus has all the time been to advertise a multi-sport tradition in India and Ultimate Kho Kho is a good addition to our sports activities portfolio,” stated Rajesh Kaul, Head – Sports Business, SPN. “Kho Kho is an especially well-liked conventional Indian sport well-liked throughout India and we’re pleased to be on-board and showcase Ultimate Kho Kho to our viewers.”
The groups will encompass males and under-18 from all states throughout India registered underneath Kho Kho Federation of India. Player drafts are scheduled for mid-year this 12 months and franchise-owners will likely be provided a financial institution of over 150 Indian gamers primarily based on their efficiency and rating in National and just lately concluded excessive efficiency coaching camp.
“For a sport to be packaged as a model, it must have ‘an fringe of the seat’ format, the place each minute is a spectacle. Ultimate Kho Kho has been envisioned as an intersection the place the eagerness for a preferred homegrown sport meets new age applied sciences and state-of-the-art codecs. We intention to create new champions, rejoice the satisfaction for the game and take Kho Kho to newer industrial heights,” stated Tenzing Niyogi, CEO, Ultimate Kho Kho.
The league will likely be telecast in English and Hindi initially, with plans so as to add regional language commentary in future.