At ZEE, Bakshi will contribute in direction of reaching the corporate’s income goals by figuring out and leveraging inner synergies throughout all linear and digital platforms, an inner memo mentioned. He will lead the gross sales technique and operations operate, with an intensive deal with driving effectivity and effectiveness throughout all income era contact factors.
He may also be liable for leveraging know-how to reinforce the income vertical and can drive the advertising and marketing initiatives and deal with strengthening relations with key exterior stakeholders and companions.
An alumnus of Harvard Business School, Bakshi comes with over 20 years of expertise throughout enterprise transformation, P&L and industrial operations, company technique, model administration, product improvement, digital technique and market expansions throughout different industries.
At Reliance Entertainment’s Big Synergy, Bakshi led the inventive workforce, and constructed a multi-platform, multi-geography and multi-lingual success by partnering with OTT platforms and nationwide and regional language TV networks. He has additionally labored with Discovery Networks for 13 years, whereby he was instrumental in spearheading the corporate’s strategic improvement and progress in India and South Asia.
At Discovery additionally, he reported to Johri, who later moved to the Board of Control for Cricket in India (BCCI) as its first CEO, earlier than becoming a member of ZEE final 12 months.