“Beauty and private care witnessed sturdy demand throughout the course of the pandemic, as buyers most well-liked the comfort of buying them on-line. We doubled our buyer base for the class within the final two quarters of final yr and added about 100 new manufacturers to our portfolio within the final six months,” Ayyappan Rajagopal, head of enterprise, Myntra, stated in a press assertion.
The Flipkart-owned style etailer, which earns two-thirds of its income from attire, launched the non-public care vertical about three years in the past. According to Myntra, beauty and private care class registered 80 per cent year-on-year progress which accelerated throughout the pandemic. The on-line platform clocked 26 per cent surge in demand, of which 30 per cent got here from tier 2 and three markets.
With sudden shift to on-line style amid the pandemic, a number of style and beauty manufacturers have been prioritising their funding into ecommerce channels this fiscal.
Bath and Body Works, which sells physique lotions, bathe gels, hand cleaning soap and high-quality fragrances, began retailing on Mumbai-based billion greenback agency Nykaa final yr. Flipkart and Myntra collectively management about 70 per cent of the net market share within the nation. Myntra’s attain is anticipated to widen the footprint and buyer base of Bath & Body Works.