The bitter battle for the elections in Bengal has reached the sweet shops with standard retailers within the state churning out new delicacies, capturing the temper of the season — ‘Khela Hobe’ vs ‘Jai Shri Ram’. Balaram Mallick Radharaman Mallick, one of many iconic sweet shops of Kolkata, has launched sandesh with the 2 slogans written on them.
While ‘Khela Hobe’ is written on the sandesh in white and inexperienced, the ‘Jai Shri Ram’ sandesh is in white and orange.
‘Khela Hobe’, which means ‘Game On’, is a slogan first given by Trinamool Congress as scores of its leaders switchedto the BJP, pitching Chief Minister Mamata Banerjee in opposition to all of the opposition faces.
The slogan has since turn into standard with a pop model of it being performed at TMC rallies and hoardings arising throughout West Bengal. The opposition events have additionally launched their very own variations of the slogan, making it a flavour of the ballot season.
Besides, ‘Jai Shri Ram’ — the favored BJP slogan has was the occasion’s battle-cry forward of the closely- watched elections, which is able to start on March 27.
“The soft-rolled Nalen Gur sandesh with both ‘Khela Hobe’ or ‘Jai Shri Ram’ embossed on them are already being purchased by the respective political events,” Sudip Mallick, the proprietor of the sweet retail chain, informed PTI.
Modi sandesh and ‘Didi’ Sandesh, with pictures of the 2 leaders etched them, and different ‘mishtis’ (sweets) bearing symbols of the BJP and TMC are additionally on the tray on the market, he mentioned.
“Such sweets have demand through the elections,” Mallick mentioned.
Another distinguished sweet store, Felu Modak in Rishra, which had beforehand launched delicacies themed on standard political campaigns, can also be promoting such desserts.
Amitabha Dey, one of many house owners of the store, mentioned,
“There isn’t any political motive behind the choice to promote sandesh on the ‘Khela Hobe’ theme. We simply wished to attach with the individuals who love the slogan, we wished to the touch their feelings.”
There are three varieties of sandesh with the ‘Khela Hobe’ slogan — in white, inexperienced and orange, he mentioned.
The sandesh, having chocolate, strawberry and mango flavors, are priced between Rs 40 and 100, relying on the dimensions, he mentioned.
“We are hopeful that other than the supporters of the political events, the sweet can be successful among the many widespread individuals,” Dey mentioned.
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