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Four ways India can start making Big Tech pay for news

Mehra Media Team by Mehra Media Team
February 23, 2021
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Global strain on making Google and Facebook pay a fair proportion to news publishers is ratcheting up. The Australian prime minister spoke to his Indian counterpart Narendra Modi on the matter throughout a latest name. Some reviews recommend a world coalition of Australia, India, UK and France could also be an possibility for taking up Big Tech. However, India is the one nation the place no official effort has been made up to now to deal with this concern. ET’s Surabhi Agarwal spoke to a number of consultants to get a way of how India can start making ready a coverage on making Google, Facebook pay for news content material.

1)COPYRIGHT ACT
Government can take a look at statutory licensing provision below Section 31D of the Copyright Act. Under this provision, the authority has the ability to determine what needs to be the licensing payment for content material in mediums. Experts really feel that there’s a “precedent” accessible on this provision, permitting the federal government to control.

2THE COMPETITION WATCHDOG
Most consultants really feel the Competition Commission of India is probably the most appropriate regulator. CCI ought to examine the “influence available on the market” by analysing the connection between platforms and news publishers and will take corrective motion if fi ndings are discovered to be hostile. CCI can suo motu order an investigation, too. It has fi ned corporations resembling Google for abuse of market dominance and is at the moment investigating the corporate for alleged abuse of its dominant energy for favouring its personal app Google Pay over rivals.

3)IMMEDIATE ACTION
Some consultants advocate GoI ought to instantly set the ball rolling by calling first for a 30-45 day session by way of in search of inputs from all stakeholders – platforms, massive and small publishers, and finish customers. This can be performed both by MeitY or I&B. Following this, the method of regulation can start.

4)INSTITUTIONAL SOLUTION
Some consultants are in favour of India organising a “digital company”, which shall be tasked with coping with this and different Big Tech points. It can have extensive powers like Trai has in telecom. The different possibility is an empowered committee on knowledge or a high-level panel consisting of high offi cials from ministries of IT, I&B and others which can “pool of their experience” and take fast calls on these complicated issues.





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Tags: BigIndiamakingNewspaystarttechways
Mehra Media Team

Mehra Media Team

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