Snap Inc-owned multimedia messaging app Snapchat has seen over 150 per cent progress in each day lively users (DAUs), photo-messaging app Snapchat with its consumer base crossing the 60 million mark in the nation.
Snap Inc Managing Director (International Markets) Nana Murugesan mentioned the corporate goals to proceed constructing on the expansion momentum throughout product growth, partnerships and the augmented actuality expertise.
Snapchat permits users to share pictures and movies with buddies for a particular time interval after which the content material will get deleted. It affords filters and lenses, a lot of that are augmented reality-enabled.
Globally, Snapchat had 265 million each day lively users in the December 2020 quarter. Over 5 billion ‘snaps’ have been created each day on common by users on the platform.
“2020 was a very sturdy 12 months for us and we’re thrilled with the momentum we’re seeing. We reached greater than 60 million users in India in This autumn 20, with strengthening progress all year long, and see our group partaking throughout all components of Snapchat — from chatting to Discover content material, utilizing our Camera and getting inventive with Lens Studio,” Murugesan mentioned.
He added that augmented actuality (AR) is revolutionising how individuals talk, are entertained, study and expertise the world.
Founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat’s give attention to the Indian market has elevated since 2018. The firm opened an workplace in Mumbai in August 2019, after witnessing a 40% improve in each day lively users in the second quarter of 2019.
“…We see this evolution accelerating. For instance, our group performed with Diwali-themed Lenses greater than 500 million instances. This 12 months, we’re excited to maintain on constructing on the number of experiences accessible on Snapchat for individuals in India. From unique content material to video games, product growth, partnerships and naturally AR, now we have heaps in retailer,” he mentioned.
Murugesan famous that the corporate is focussed on making Snapchat really feel native to its consumer group in India.
Snap’s staff in India focuses on creating culturally related merchandise, group engagement and partnerships.
Citing examples of engagement in the nation, Snap mentioned greater than 70 million individuals had watched Shows in India in 2020, whereas Diwali-themed Lenses have been used greater than 500 million instances — greater than eight instances the engagement of Diwali Lenses in the earlier 12 months.
