There was a transparent give attention to the expansion of infrastructure and healthcare, however no sops or allocations for the M&E trade – one of many worst affected industries as a result of Covid-19 outbreak.
Industry specialists say that the price range will usher in extra cash flows and make the financial system take speedy strides, nonetheless, there have been no relief measures for any of the sectors inside the M&E trade, together with movie, outside, occasions, print media and broadcasting.
“Considering that the movie trade was on the receiving finish through the pandemic for the longest period of time, we hoped to see particular reform measures. However, we count on that the slew of measures launched in Budget 2021 will result in an enhancement of non-public revenue resulting in elevated client spending in the cinema and leisure house,” stated Alok Tandon, CEO, INOX Leisure.
The trade has been asking for an trade standing and infrastructure standing for the broadcasting sector since a few years, each the calls for haven’t been met this yr additionally.
Meanwhile, Okay Madhavan, president of the Indian Broadcasting Foundation, stated that it is a growth-oriented price range that may present a “robust and much-needed impetus” to the financial development engines in the wake of the pandemic.
“While there was no direct profit for the broadcasting sector, the give attention to privatisation and offering help for start-ups and innovation is prone to profit the general company sector and in-turn assist the media and leisure trade, as it’ll result in robust promoting development, which accounts for two-thirds of the revenues of the printed sector,” he stated. “I imagine this price range can pave a approach for the resurgence of financial development in a big and impactful method.”
