Credit: David Imel / Android Authority
- Global smartphone shipments recovered in Q4 2020 after a tumultuous yr.
- While Apple led the quarter, Samsung ended 2020 because the world’s greatest smartphone OEM.
- Firms like Realme and Xiaomi continued to shine, whereas Lenovo and LG misplaced floor in 2020.
The international smartphone market skilled a light restoration within the ultimate quarter of 2020 after a tumultuous yr for the business as an entire. While the bulk of OEMs failed to realize any momentum within the ultimate three months of the yr, Apple stood head and shoulders above the pack.
Apple noticed quarter-on-quarter development of 96% in Q4 2020, delivery almost 20 million extra models than second-placed Samsung, per Counterpoint’s newest report. It’s clear that the iPhone 12 sequence is placing appreciable stress on the Korean agency, and consequently, Samsung noticed its quarterly development slashed by 22%. The Galaxy S21 sequence maker nonetheless completed high of the tree in 2020 as an entire, claiming 19% of the worldwide market share over Apple’s 15%.
Huawei’s international struggles proceed
Credit: Ryan-Thomas Shaw / Android Authority
Q4 2020 was a nightmare for Huawei. Still impacted by the US sanctions, the corporate fell from fourth place in Q3 2020 to sixth within the following quarter. It shipped simply 33 million units in Q4 2020, a drop of 35% over Q3 2020. BBK manufacturers Oppo and Vivo elevated their shipments by 10% and eight% quarter-over-quarter respectively to overthrow the Chinese large.
Read extra: Samsung Galaxy S21 vs iPhone 12: Battle of the giants
Looking at 2020 as an entire, Huawei nonetheless clings to 3rd within the international smartphone hierarchy. It mustered 187.7 million shipments throughout the yr to say 14% of the market share. We anticipate this quantity to additional decline in 2021 following the sale of Honor and bar any intervention from the Biden Administration.
Xiaomi had a quiet however regular yr. It stays the fourth greatest OEM in 2020 delivery 17% extra units than the earlier yr. It claimed the third spot in Q4 2020 although, delivery 10 million extra units on this quarter than a yr prior.
Realme shines, Lenovo fades
Other companies value noting embody Realme. The agency’s huge 417% development in 2019 slowed considerably in 2020, nevertheless it nonetheless noticed shipments bounce by 65% year-over-year. The firm’s good run of kind was echoed in India the place it claimed 13% market share within the area throughout 2020 — adequate for fourth place within the nation’s market.
Lenovo was among the many greatest casualties of 2020. The agency’s shipments tanked by 18%, compounded additional by Motorola’s poor efficiency. The latter noticed shipments lower by 16% in Q4 2020, nevertheless, the Motorola Edge S could also be an indication of higher issues to return for the corporate.
For fellow struggler LG, the yr was a combined bag. While it noticed a 13% drop in shipments throughout 2020 as an entire, the ultimate quarter of the yr heralded a minor restoration. The agency welcomed 600,000 extra shipments in Q4 2020 than Q4 2019, largely due to its mid-range push and new units just like the LG Wing.
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