There isn’t any single channel to have interaction a shopper. The touchpoints are many and the model would do nicely to be current at these touchpoints, as incessantly as they can. But what does it take for various platforms to get their justifiable share of success? Is there a unified method to measure the efficacy of all platforms which offers these touchpoints? How does fashions like “multi-contact attribution” or “assisted attribution” assist every participant throughout the worth chain to get their due share? And what’s the price of misattribution ? Catch Deepak Ajwani, Editor, et.com in dialog with our skilled panel that includes Durga Raghunath, Digital Head, Times of India platform; Rahul Khosla, CEO, Altudo and Regional MD, SimilarWeb and Shiladitya Mukhopadhyaya, GM & VP, Business, CleverTap.